THE CHALLENGE

The Juicy Juice Brand, beloved for decades, was looking for differentiation at retail among millennial moms. How do we impact their important decisions for their young children, while reinforcing the brand belief that nothing is more important than quality time with family.

THE SOLUTION

BHSC Global Marketing and Juicy Juice partnered with Disney-Pixar’s Finding Dory to connect with mom in the important summer shopping months. We developed a wholesome, playful, genuine and cheerful season-long plan inclusive of digital media, instant wins, on-pack activities and robust in-theatre activations. Program elements encouraged meaningful family time 100% Juicy Juice as the focus. All efforts pushed to retail for a chance to engage, win and purchase.




THE CHALLENGE

Drive consumer acquisition/conversion and ease the inherent dislike of the most unpopular holiday.

THE SOLUTION

BHSC Global Marketing and T‑Mobile rewarded those who completed their taxes at any T‑Mobile store with exciting discounts while opening a new T‑Mobile account. Robust support in the Northeast by identifying T‑Mobile “Home Base” store locations. Street teams engage consumers and encourage store visits to T‑Mobile Tax Day incentives. Outreach to tax offices, restaurants, transit hubs, and other high traffic centers increased visibility allowing us to promote in a targeted and impactful way.




THE CHALLENGE

COVERGIRL needed an experienced partner to bring to life a multi-year partnership with superstar Katy Perry. Katy, as the face of the current COVERGIRL #instaGLAM launch needed linkage and relevance to her nationwide 62 market tour.

THE SOLUTION

Through innovative ideas and a stellar recommendation from Katy Perry’s management team, BHSC Global Marketing won the COVERGIRL business (over an incumbent agency) to launch the #instaGLAM Collection. We designed, produced and managed the fully integrated concert experience. Exciting activations like a chance to go on stage with Katy Perry, #instaGLAM photo capture, and a custom designed oversized birthday cake and themed environment highlighted Katy’s show and complemented the COVERGIRL line. Our staff sampled tens of thousands of #instaGLAM items and distributed over 700K interactive 3D glasses with high value offer to drive purchase.




THE CHALLENGE

Introduce the global leader in organic beauty products at the most recognized natural retailer.

THE SOLUTION

Whole Foods Markets across the country provide the backdrop for a fully-immersive skin care experience from Weleda, a curated set of organic products to support the Whole Body initiative.